My Approach
Whether newly established and looking to rapidly expand your workforce, or an experienced and tenured company looking to better articulate a unique brand identity, my employer branding and talent attraction expertise will guide your targeted goals.
Offering comprehensive Employer Branding and Recruitment Marketing services, my hands-on style in working with you at all of the touch points in your attraction and engagement strategies will help you discover my unique problem-solving approach.
Recruitment Marketing
From education to adoption and execution - talent marketing and related terminology can be cumbersome to navigate, especially when faced with small recruiting budgets. Strategizing and identifying a strong and authentic Employer Brand has been documented to improve candidate attraction (and retention) ten-fold. Understandably, moving beyond 2020 will be challenging for many companies that have been required to reduce headcount but are now faced with the need to "ramp up to catch up." My services help you to quickly identify ways to help you grow to scale without having to continually hire additional hire additional headcount.
My areas of experience:
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Candidate experience
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Job description design
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Career landing pages
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Email marketing
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3rd party vendors
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Social media marketing
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Event-based marketing (yes - when this once again be a need post-COVID so time to prepare)
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Segmentation and candidate personas
Employer Branding
Employee Value Propositions (EVP's) are uncovered, not created. A strong Employer Brand creates a more invested workforce and when well executed - attracts, engages and inspires the ideal talent. In structuring and effectively communicating the messaging surrounding the Employer Brand, employee turnover is often 28% lower on average than a company with little understanding of the power, a well-executed and communicated Employer Brand.
My areas of experience:
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Brand audit
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EVP development
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Employer branding manifesto and content development
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Employer branding rollout plan